5 Factors to Consider When Choosing a Real Estate Agent in Alberta

Whether you're buying your first home in Calgary, selling an acreage outside of Edmonton, or relocating to a cozy town like Red Deer or Lethbridge, the real estate agent you choose will have a significant impact on your experience and outcome. In a province as diverse as Alberta—with its mix of urban condos, rural farmland, and everything in between—partnering with the right professional matters more than ever.

Here are five key factors to consider when choosing your real estate agent in Alberta:

1. Local Market Expertise

Alberta’s real estate landscape varies dramatically from city to city and even neighbourhood to neighbourhood. Your agent should have a strong understanding of local trends, pricing, and zoning regulations. Are they familiar with the Calgary Beltline condo market? Do they understand the nuances of rural property sales in Parkland County or the unique appeal of lakefront homes in Sylvan Lake?

Look for an agent who knows your specific area—and has the stats, listings, and insights to prove it.

2. Proven Track Record

Experience counts, but results speak louder. Ask potential agents how many transactions they completed in the past year, and what their average days-on-market and sale-to-list-price ratios are. A reliable Alberta agent should also be able to provide recent client testimonials or reviews.

Bonus tip: If you're selling, ask to see their current marketing strategies. What do their listings look like online? Do they use professional photography, social media, or virtual tours?

3. Communication Style

Real estate moves fast—especially in Alberta's fluctuating market. You want an agent who communicates proactively and transparently. Are they quick to respond to texts or calls? Do they explain things clearly and offer advice you can trust?

During your initial consultation, pay attention to how well they listen. A good agent will ask about your goals and concerns before pitching themselves.

4. Credentials and Licensing

In Alberta, all real estate professionals must be licensed through the Real Estate Council of Alberta (RECA). You can (and should) verify an agent’s status on RECA’s website. Beyond licensing, look for agents who have invested in additional training—designations like Certified Negotiation Expert (CNE), Accredited Buyer’s Representative (ABR), or Seniors Real Estate Specialist (SRES) show dedication to their craft.

5. Compatibility and Trust

At the end of the day, this is someone you’ll be working closely with through a major life decision. Do you feel comfortable with them? Do you trust their advice? The right agent should feel like a partner—one who puts your needs first and guides you with integrity.

Take your time. Meet with more than one agent if needed. A great relationship can make your transaction not just successful, but enjoyable.

Final Thoughts

Choosing the right real estate agent is about more than just commissions and yard signs. It’s about local knowledge, personal connection, and professional dedication. Whether you're entering Alberta’s market as a buyer or seller, a trusted agent will help you navigate the journey with confidence.

Thinking about making a move in Alberta?
Our team is here to help—reach out today for a no-pressure chat about your goals and how we can help you reach them.